Assisted the team over at Tonka PR with some strategic North American PR Distribution and Media Outreach.
We sent out a press release distribution via Cision Media database system to thousands of targeted contacts early June 2017, and at the time with the main focus was to spread news and awarness about their dating app achieving 20 million users worldwide. We also highlighted the 2016 Applause report inside the press release. The Applause report showcased the most popular dating apps at the time.
In addition, we sent out a secondary release circulating an infographic towards being picked up and written about.
See sample coverage below: